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How to make money in the Boston luxury condo market

You can always find a deal 

Have you heard people say that the Boston condo market is turning around? Or that there is no quick money to be made in real estate anymore?
Yes, they are correct about the real estate market turning around, but that doesn’t mean you can’t make money quickly.
 
A buddy of mine, told me of a story where his client who runs a hedge fund decided to buy up a several  condos from a developer. Because he was buying in bulk, he was able to negotiate a good deal.
 
He was were able to get a good deal because banks aren’t financing units within that building due to it having less than 50% occupancy. So the sellers were looking for cash buyers. Plus, he was buying in bulk, which helped the building get closer to 50% occupancy.
 
Now, I understand buying Boston condos in bulk is not a financial option for most Boston condo buyers, so here are a few more practical options for my readers.

Never work with rookie Boston real estate agent

If you want to make money in real estate, you need to find a good Boston real estate agent. Especially if your purchasing a Boston luxury condo $1,000,000 an above.  Here are some qualities I look for:
  • Boston real estate agents who are experienced and successful – these tend to be the ones who are most well connected and learn about deals before anyone else. these individuals posses the knowledge and skill of selling Boston luxury condos from past experience.
  • Boston real estate agent who are proficient in finance – if they can understand market trends and what is considered a bargain, you are more likely to make money. They’ll guide you and tell you what to do and what not to do. Once again, experience matters.
  • Boston real estate agents who won’t give you answers when they are unsure – if you push a real estate agent to give you an estimate on what someone is likely to sell a Boston luxury condo for or what a unit is worth, they will probably give you an uneducated answer. But if they tell you they need to do their homework and get back to you, you are working with someone who is smart.
  • Someone who is hungry – you don’t want a Boston real estate who just takes you to all of the open houses you are interested in. You want someone who will knock on doors and look for deals that aren’t on the market yet. And trust me, there is a ton of deals that aren’t on the market yet.
Now that you know what to look for in a Boston luxury condo real estate agent, you need to retrain your brain when it comes to buying a Boston luxury condo.

Retrain your brain

Most people buy based on their emotions. That’s the last thing you want to do because emotions will cloud judgment and cause you to lose money.
If you follow the 6 rules below, you’ll be able to find a great deal and buy using logic:
  1. The best sellers are motivated sellers – you should only be bidding on Boston luxury condos that have been on the market for 6 or more months. These sellers are either really stubborn when it comes to negotiating or they will be desperate to sell. On the flip side condos that are only on the market for less than 2 days, and before the first open house. The logic sometimes an in experienced broker may have under valued the property, if you move quickly you may find yourself a deal.
  2. Boston Views are everything –  If you can, buy a Boston luxury condo with a view of the Boston skyline or Boston harbor, do so, because such properties are more desirable, especially when your want to re-sell or rent out in the future.
  3. Plan for the worse case scenario – I recently had a client that viewed a property that had a great view of the Boston skyline and was on the market for a very long time. The issue was it was priced at $2,000,000, which didn’t make sense to me. Assuming he had put 25% down, his mortgage payment would have been $11,188 a month (which includes property tax, home owner dues and insurance). If he had wanted to rent that unit out, he would have realistically gotten $7,000 a month. That means he would have had a negative rental disparity, owing $4,188 a month. In essence, that would have been a bad buy because it wouldn’t have given me a positive cash flow. And you should always be cash-flow-positive with any rental property.
  4. Know your buyers – eventually you are going to sell. So before you buy, make sure you know to whom you could ideally sell. For example, had my client bought that $2,000,000 condo I mentioned above, he would have had to target someone under 30 as it’s a place for a younger person, as this condo was a fourth floor walk-up. The issue is, not too many people under 30 could afford to buy a $2,000,000 condo, which makes it risky.
  5. Optimize for returns – you typically make money on the buy, never the sell. No one buys a Boston luxury condos for more than it is worth, which means if you buy for less than property’s market value, you’ll be making money from day one. Not only should you aim for a good deal, but you should also buy in a strong market that is growing, has a large and various industry openings (health, finance ect) and doesn’t have abundance of inventory where the condo is priced.
  6. Schools and kitchens matter –  As a Boston single resident, who eats out a lot  I don’t care what a kitchen looks like or what kind of a school district is near, other people do. Don’t take these aspects for granted because Boston condos and especially single-family homes in the burbs are very desirable attributes usually sell fast. Plus, homes with good school districts usually have a lower crime rate.
Now that you know how to be logical, you need to know some tricks of the trade to get the best deal.

Boston luxury condo tips of the trade

I have a few tricks up my sleeve to maximize my outcome. You can easily follow them too:
  1. Don’t use clean numbers – when I put offers on homes, I use random numbers. For instance, instead of placing an offer for $500,000, I will place an offer for $490,492. That number is so random, it usually makes people feel that I don’t have much more money, which typically makes them friendlier to negotiate with.
  2. Close fast – people who close fast tend to get the deals first. If you can, offer cash. If you want, you can always refinance later and pull out the money. Or if you can’t offer an all-cash deal, try to get pre-approved for and start working on your loan, which should help. I would also recommend that you stay away from major banks like Bank of America or Wells Fargo as they tend to take months to approve a loan versus a small mortgage company.
  3. Never show interest – the more interest your show, the harder they are going to be when negotiating with you. Let them know that you are looking at other properties and that if they can offer a better deal, you’ll go with them.

Conclusion

If you haven’t ever invested in the Boston luxury condo market, you should consider trying it out. There is  money to be made in real estate, especially over the long run. You just can’t be impatient as it is very rare that you’ll make a killing in the first year or two.