You have seen the listings of other Boston luxury condos for sale in your neighborhood. The ones with the best pictures or videos, really stand out, making buyers much more excited about the condo that’s for sale.
The opposite is also true, that bad photos make a Boston condo for sale less appealing, but how do you take great photos?
Here are six real estate photography tips, you can learn how to take the best photos to use to sell your Boston luxury condo.
1. Stage Your Home
Although you may want to start taking photos of your home before you are finished staging it, these are tasks that must be done one after the other.
The majority of home buyers do some shopping online before they actually make a path to your door, according to a survey from the National Association of Realtors.
What they see in your online listing may encourage or will dissuade them. Carefully stage each room before you take your final photos. Do not be afraid to re-shoot a room if you think that the design did not come off flatteringly, or if you realize there is too much clutter.
2. Lighting
Having great lighting is absolutely paramount. A room that appears too dark seems smaller, and will make buyers wonder if they will be able to adequately light the space. Experts recommend using natural light whenever possible. In additions turn off the camera’s flash, as it can make surfaces look overemphasized or, conversely, washed out.
Another important tip, determine the best time of day to get the most natural light in each room, and use that time to take the photos. This may require you to take some informal pictures in the days prior to your planned shoot, just to give you a sense of the best lighting.
3. Find the Angle
There are many ways to take pictures of your condo, and you should try several of them. If you are accustomed to pointing directly at the front of the home’s exterior, you may miss an important opportunity.
Boston luxury condos that are photographed straight from the front can lack depth. This can become a problem, because it will make your entire condominium appear much smaller.
4. Confirm as You Go
Professional photographers may take hundreds of photographs during a shoot, and you should, too. There are many reasons that real estate photos come out wrong, and it is easier to determine what happened when you have a lot of options to consider.
5. Consider Hiring a Professional
Selling a luxury condos can be an expensive investment. You pay to hire a Boston real estate agent and maybe staging consultants to help you sell your home quickly. Hiring a professional photographer to take your real estate photos may help you sell your home as much as 50 percent faster.
You can trust that a professional photographer has better equipment than you, but the real benefit comes in the photographer’s skill. Photographers know about the perfect angles needed for each room and can eliminate a lot of the guesswork for you. If you feel like you may not be able to get the right photos on your own, ask your real estate agent for a referral to one or two photographers with whom they enjoy working.
Updated: 1st Quarter 2018