Unfortunately, becoming a Boston licensed real estate agent requires very little effort. This results in an incredibly mediocre industry. Worse than that, the industry operates in a way that protects that mediocrity by putting out messages into the market that are against the best interest of the people we should be looking to serve.
By the way, I must admit that my own career started with mediocrity. I stumbled into the industry like everyone else. It all began back in 1998, when I was looking to buy my first Boston condo.
I started to look around to see how other agents were operating. From that, I began mimicking people who seemed successful. But things have changed since then. It used to be that an agent was at the center of their business model.
The reason is that because, years ago, agents were never trained to build businesses. People like myself stumbled into the industry as sole practitioners. These people built their careers around having to do everything alone. Then, the public got used to this idea and started to accept it as the status quo for the real estate industry.
Still, the mediocre attitude of the real estate industry have a lot on their side. They even have the National Association of Realtors on their side, because they will never lower the standard of what it takes to become an agent. Doing so would jeopardize their million-plus membership levels. They want the bar to be low.
So, I want to ask you a question: Do you demand the best?
When it comes to your medical care, for example, do you trust just anyone? Of course not. You demand experts everywhere else in your life, so why not in real estate?
My challenge to you is to drown out the noise from those who protect mediocrity. Seek and demand the best. Here at Ford Realty we’ve built a team we know we only work with those who demand the best. So, no matter where you are, reach out to us first so we can connect you to the right specialists.
If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.